This article was originally posted on the Bottle Rocket blog: https://blog.bottlerocketstudios.com/product-roadmap-is-not-product-strategy

A product roadmap is one of the most critical artifacts that product managers create and own. It’s what it says on the tin — an outline of all the necessary steps on the road to achieving a specific end…


(This story was originally posted on BuiltIn — https://builtin.com/product/continuous-iteration)

Continuous iteration will help you create products that people grow to love over time.

he best and most successful digital products go through a cycle of building, analysis and iteration over time to become what they are. Remember what Instagram was…


(This story was originally posted on BuiltIn — https://builtin.com/product-management/principles-new-normal)

Photo by engin akyurt on Unsplash

Customer needs and business opportunities are in constant flux as COVID-19 continues to create an environment of uncertainty for leaders across all disciplines, but specifically for product managers, as they are tasked with owning and managing teams to create intuitive digital…


The idea of minimum viable product (MVP) is very popular with startups, especially those in the software and digital solutions space. However, more often than not, MVPs turn into MFPs (minimum features product).

The issue is that in planning MVPs, the business operations (such as sales), product and engineering teams…


This is my fourth week with Bottle Rocket and I am so delighted to be here. Before joining Bottle Rocket, I did my own due diligence and found that they are one of the best companies to work for in Texas. I heard some really amazing things from people that…


Photo by Jonathan Chng on Unsplash

In my current role we plan sprints based on user needs — we look at priorities and items that will add value quickly. There is of course some part of user/customer with the loudest voice (not literally), that results backlog items to trickle into the sprints. …


Photo by Josh Withers on Unsplash

Most people think product management is glamorous without understanding the ‘not so glamorous’ part about the work. Product managers’ roles are so different from company to company and team to team. But even beyond that, product managers are constantly living and dealing with change. That is the only constant for…


When I think of functional analysis, I think of my mathematics class in school. Functions in mathematics rely on input values and produce a different output value.

Photo by Antoine Dautry on Unsplash

As a product manager, I feel my role relies on functional analysis — even though its not talked about much. …


As states around the US start to partially reopen while enforcing social distancing, it seems more and more unlikely that we will have people going back to offices the same way we used to.

The organization I work for, currently doesn’t intend to reopen until the end of May, at…


Photo by Kaleidico on Unsplash

Product management as a practice is quite broad, especially when it comes to software and technology solutions. While different companies practice product management in different ways, typically product management can be classified into two categories:

· Non-Technical or Business Product Management

· Technical Product Management.

The two categories are distinctly…

Fareed Huda

A product management professional building digital experiences that connect customers with brands.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store